Post by account_disabled on Jan 27, 2024 21:03:05 GMT -8
The threat of Search Generative Experience Google’s mission is to organize the world’s information and make it accessible. In the long term, perhaps we’ll look back at the 10 blue links the same way we remember MiniDiscs and two-way pagers. Search, as we know it, is likely just an intermediate step until ChatGPT’s recent launch of multimodal features is the “Star Trek” computer that Google engineers have often indicated they want to be. Searchers have always wanted answers, not the cognitive load of reviewing and parsing through a list of options.
A recent opinion paper titled “Situating Search” challenges DB to Data belief, stating that users prefer to do their research and validate, and search engines have charged ahead. So, here’s what is likely to happen as a result. Redistribution of the search demand curve As users move away from queries composed of newspeak, their queries will get longer. As users realize that Google has a better handle on natural language, it will change how they phrase their searches. Head terms will shrink while chunky middle and long-tail queries will grow. Redistribution of the search demand curve The CTR model will change The 10 blue links will get fewer clicks because the AI snapshot will push the standard organic results down.
The 30-45% click-through rate (CTR) for Position 1 will likely drop precipitously. However, we currently don’t have true data to indicate how the distribution will change. So, the chart below is only for illustrative purposes. The CTR model will change Rank tracking will become more complex Rank tracking tools have had to render the SERPs for various features for some time. Now, these tools will need to wait more time per query.
A recent opinion paper titled “Situating Search” challenges DB to Data belief, stating that users prefer to do their research and validate, and search engines have charged ahead. So, here’s what is likely to happen as a result. Redistribution of the search demand curve As users move away from queries composed of newspeak, their queries will get longer. As users realize that Google has a better handle on natural language, it will change how they phrase their searches. Head terms will shrink while chunky middle and long-tail queries will grow. Redistribution of the search demand curve The CTR model will change The 10 blue links will get fewer clicks because the AI snapshot will push the standard organic results down.
The 30-45% click-through rate (CTR) for Position 1 will likely drop precipitously. However, we currently don’t have true data to indicate how the distribution will change. So, the chart below is only for illustrative purposes. The CTR model will change Rank tracking will become more complex Rank tracking tools have had to render the SERPs for various features for some time. Now, these tools will need to wait more time per query.