Post by account_disabled on Mar 3, 2024 19:33:09 GMT -8
Social media selling is the activity that occurs when the sales force uses social networks to find and interact with new potential customers. The goal is to provide value to prospects by answering their questions, comments and sharing useful content for all phases of the purchasing process until they are ready to proceed. Discover the tips for the effectiveness of this commercial approach by continuing to read this article! What does social media selling mean? Social selling can be considered a 4.0 business model, whose focus is on building relationships of trust. Let's start with some practical advice. How to choose the right social networks? To excel at social media selling, salespeople should be active on the same platforms as their potential customers. For example, sellers in the fashion sector may get results from Pinterest, but, in general, the B2B sector finds the main source of leads in LinkedIn , speaking of social networks. New Call-to-action YouTube and Facebook are frequented by people of all age groups, so it is worth including them in your strategy if your target audience also uses them for non-professional purposes, for example with retargeting campaigns.
Based on the type of product or service being sold, therefore, you need to orient yourself towards the most suitable social channel. Create a list of companies to follow Both small and large businesses have the opportunity to be found by prospects on Twitter, Facebook and LinkedIn, creating company pages that allow followers to be updated on industry news. Exactly like in the account based marketing strategy , it is necessary to create a list of around ten target companies active on social media, start following them and interact with Australia WhatsApp Number Data their updates. Turn on notifications for new LinkedIn connections The search function on LinkedIn can be customized based on your ideal customer profile; it is also possible to set notifications when a new subscriber matches the buyer persona profile . In this way, identifying and making yourself known to potential customers is easier. Participate in LinkedIn groups LinkedIn has over 650 million registered users and one of its greatest advantages lies in the groups which number around 2 million.
To find a group, it is advisable to search for a topic related to your sector or skills. Remember that the goal is not to sell, but to share knowledge and experience with potential customers. Connect with potential clients on LinkedIn When you start to become active in groups, the views of your profile increase, and when someone views it, you can send them an invitation to join. However, it is always better not to send a standard and impersonal invitation. You can try something simple like "Hi, thanks for viewing my profile. Can we connect on LinkedIn?" It's a great way to start the conversation with a prospect who has shown an interest. social media sellingProvide value by sharing relevant content Over 50% of B2B buyers search for product and service information on social media. Therefore, you have a great opportunity to create new content based on what people are already searching for. Whitepapers, practical guides, case histories and video testimonials are just some examples of effectiveto.
Based on the type of product or service being sold, therefore, you need to orient yourself towards the most suitable social channel. Create a list of companies to follow Both small and large businesses have the opportunity to be found by prospects on Twitter, Facebook and LinkedIn, creating company pages that allow followers to be updated on industry news. Exactly like in the account based marketing strategy , it is necessary to create a list of around ten target companies active on social media, start following them and interact with Australia WhatsApp Number Data their updates. Turn on notifications for new LinkedIn connections The search function on LinkedIn can be customized based on your ideal customer profile; it is also possible to set notifications when a new subscriber matches the buyer persona profile . In this way, identifying and making yourself known to potential customers is easier. Participate in LinkedIn groups LinkedIn has over 650 million registered users and one of its greatest advantages lies in the groups which number around 2 million.
To find a group, it is advisable to search for a topic related to your sector or skills. Remember that the goal is not to sell, but to share knowledge and experience with potential customers. Connect with potential clients on LinkedIn When you start to become active in groups, the views of your profile increase, and when someone views it, you can send them an invitation to join. However, it is always better not to send a standard and impersonal invitation. You can try something simple like "Hi, thanks for viewing my profile. Can we connect on LinkedIn?" It's a great way to start the conversation with a prospect who has shown an interest. social media sellingProvide value by sharing relevant content Over 50% of B2B buyers search for product and service information on social media. Therefore, you have a great opportunity to create new content based on what people are already searching for. Whitepapers, practical guides, case histories and video testimonials are just some examples of effectiveto.